Course essentials
The Starter
$99 one-time
For the hands-on beginner who wants the roadmap and is ready to make it their own.
- ✓ All five curriculum modules
- ✓ Offer and validation exercises
- ✓ Sales page, checkout, and launch lessons
Small start. Big possibility.
Your side idea.
An actual business.
A beginner-friendly course for turning “maybe someday” into something you can sell. Build your offer, sales page, checkout, and launch plan—one doable step at a time.
Made for beginners. No business jargon required.
The goal
Less overthinking. More making.
Our promise to you
- 01 / Plain-English lessons
- 02 / Build as you learn
- 03 / No overnight-rich promises
The build-it curriculum
An idea goes in.
A launch plan comes out.
Five modules that follow the work, not the hype. Each step gives you something concrete to carry into the next.
Keep your day job. Start your next thing.
Start small, work through the lessons at your pace, and test the idea before you bet big on it.
- 01
Find your little big idea
Turn your skills into a useful offer. Pick a customer, name their problem, and test your idea before you build.
You’ll make: A focused offer + validation plan
- 02
Build something worth buying
Shape a simple first product, set your scope, and choose a price that makes sense. No endless polishing required.
You’ll make: Your first product outline
- 03
Give your idea a home
Write a sales landing page with a clear promise, useful details, and one next step. Learn how to connect Stripe checkout.
You’ll make: A sales page + checkout checklist
- 04
Make the first hello count
Map a welcome email sequence that introduces your offer and helps new customers take their first step.
You’ll make: Your welcome email sequence
- 05
Launch without the megaphone
Draft Twitter and LinkedIn launch content, plan your first posts, and use real feedback to decide what to improve.
You’ll make: A launch plan you can actually use
Choose your toolkit
Small investment. Real next steps.
Learn the process, or bring a little extra help to the blank page.
Course + launch resources
The Launch Kit
$199 one-time
For the beginner who’d rather adapt a starting point than stare at an empty document.
- ✓ Everything in the Starter
- ✓ Sales page and Stripe setup checklists
- ✓ Welcome email sequence templates
- ✓ Twitter and LinkedIn launch prompts
View course details and available enrollment options before checkout.
Your next chapter starts small
Give that idea a fighting chance.
You don’t need to have it all figured out. That’s what the course is for.